Mirrored Coca Cola
sculptures are part of " Tradition Interrupted " exhibition at Bedford Gallery and will be toured 2020-24 nationally across U.S.
hirin Hosseinvand is an Iranian American female artist with a bachelor degree in Art (Painting) and Fashion Design from prestigious “Parsons The New School for Design” in NYC. With a resume that ranges from Art to Fashion Design, she sees creative projects a thinking process and an ability to transform objects and materials into extraordinary alternate worlds that manifest powerful visions of its creator.
Living and working in different parts of the world, Tehran, Paris, Toronto, New York and DC, her focus is mainly on giving an ethnic identity to the concept of globalization and mass production. She believes that globalization and industrialism had developed cultural interaction between nations, but it’s lacking the identity that any culture can offer to a product.
One thing that caught my attention was that how ignorant are marketing & advertising companies from identity of consumers. Coca cola is the best example, invented in 19th century after industrialism while currently sold in more than 200 countries in the same shape and color as before.
In my first series of Coca Cola collection, I painted Persian miniatures referring to drinking habits in Persia from "The Book of Kings", one of the world's longest national epic poems from the Great Persia. The paintings in the book are regarded as a literary masterpiece and it is also important to the present followers of Zoroastrianism.
A year later, inspired by visiting palaces in Iran and the traditional art of mirrors on their walls and ceilings, oversized mirror coke cans were created. Essentially, mirror work is the art of making ordered, symmetric and geometrical designs using small pieces of mirror in the interior of a building. Historical documents indicate that the very first building whose interior was decorated with mirrors was a building in the city of Qazvin in northwestern Iran, in 15th century on the orders of Shah Tahmasb Safavi.
The mirrors about 0.039 " thick were cut by hand tool into small pieces about 0.20 " and glued, one by one, onto the cylinder surface of coke sculptures. This requires a great deal of finesse, attention to detail, considerable skill and patience.The sculptures revive traditional hand cut mirror technique in a modern geometric pattern & effect.
Basically Coca cola the most known mass produced product of 20th century produced in the same color for all nationalities, serve a higher purpose and respects consumer's heritage, history and traditional art by having its red aluminum body covered with their traditional art in modern language. Each piece I created is unique and different in color and shape and tells its own story.
This is my journey, follow me through the pages as time goes by...
This collection has been designed in a specific style of mirror work in ancient Persia palaces, called FerFerh ee "Whirling ", consisting of small pieces of triangles rotating around.
The Shahnameh or “Book of Kings,” is one of the most voluminous epics of world literature. The poem narrates the history of the ancient kings of Iran ( Persia) from the mythical beginnings to the Arab conquest in 651 A.D.
The artistic importance of this manuscript cannot be overestimated. It is considered one of the highest achievements in the arts of the book
for its superb calligraphy, painting, and illumination. From a pictorial point of view, it also marks the synthesis of the two most important phases of the Persian tradition—the Turkmen style, which developed in Tabriz and Shiraz, and the Timurid style, associated with Herat.
Department of Art and Archaeology, Princeton University